Move FM Australian News

SYDNEY, Australia- Countless fashion brands have collapsed in Australia in recent times. Local brands in the fashion industry are continually struggling.

The weather easily receives the blame, with staff claiming that it keeps customers away. When it’s rainy, clients aren’t usually out and about, and when it’s sunny, people try not to stay inside.

But the actual problem actually roots deeper. With sale promotions getting stretched on for weeks and even months and local brands losing over 60 customers a week, the sector really is experiencing stress.

For example, Mr Littke has been the go-to shop in Australia, especially for men. But by the end of the last year, this heritage brand closed down 57 of its stores. Many other high-end retails were affected. Some went up for sale while some got rescued by bigger players. Unfortunately, some shut down for good.

The advent of the global competitors is actually the main cause, with H&M, Zara, and Uniqlo expanding their foothold in the country. Local traders can hardly compete with the range and quick turnaround of these foreign brands. Plus, online sales are starting to dominate the retail spending of the market.

Unfortunately, many Australian fashion brands struggle to adapt to the digital shift. Those who do not swiftly move online find it impossible to compete. Apparently, shifting online offers both the challenge and growth.