AMSTERDAM, Netherlands: Amazon will pour 1.4 billion euros (US$1.63 billion) into its Dutch operations over the next three years, marking its most significant investment in the Netherlands since entering the market in 2020.

The e-commerce giant employs around 1,000 people in the country, and it still trails local leader Bol.com, which Ahold Delhaize owns.

“The Netherlands is an important growth market for us,” said Eva Faict, Amazon’s head for Belgium and the Netherlands. “These investments will allow us to better serve our customers and improve our services.”

Faict told Dutch financial daily FD that part of the investment will focus on developing artificial intelligence tools for entrepreneurs selling on Amazon’s platform.

The move follows a $1.16 billion investment in Belgium announced earlier this month, as Amazon ramps up spending across Europe to strengthen its logistics network and digital services.