SAN FRANCISCO, California: OpenAI has introduced its most affordable subscription yet, ChatGPT Go, an India-only plan priced at Rs399 (US$4.57) per month, as the company seeks to expand further in its second-largest market.

India, home to nearly a billion internet users, has long been a testing ground for cheaper subscription models as global tech firms adapt to its price-sensitive market.

ChatGPT Go offers users up to ten times more messages and image generations compared to the free tier, along with faster response times. Higher-tier plans provide even larger allowances.

The new plan, backed by Microsoft, is aimed at Indian users looking for broader access to ChatGPT’s advanced tools at a lower cost. In comparison, ChatGPT Plus costs Rs 1,999 a month, while ChatGPT Pro, the top-tier option, is priced at Rs 19,900.

Earlier this year, CEO Sam Altman met with India’s IT minister to discuss building a low-cost AI ecosystem in the country. Altman has also said India is OpenAI’s second-biggest user base after the United States and could soon take the top spot.