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Cam Smith: LIV’s biggest growth potential outside of U.S.

Apr 25, 2024

(Photo credit: Chris Pedota, NorthJersey.com / USA TODAY NETWORK)

Australian Cam Smith said Wednesday he believes the greatest growth potential for LIV golf is in international markets given the amount of tournaments there are in the United States.

Smith made the comments at Adelaide, Australia, ahead of this week’s LIV tournament there.

“I think the Australian fans (are) pretty hard to recreate around the world, but you just pick a city or a country that’s been kind of — I guess hadn’t seen good golf for a long time,” Smith said. “It worked last year. It’s going to work again this year here.

“I can see it definitely working internationally a lot better than the U.S. because there’s just so many tournaments in the U.S.”

Of LIV’s 14 events in 2024, seven are played internationally.

“I’m definitely putting my hand up for more of an international schedule and getting fans out that haven’t seen quality golf for a while and showing them what LIV is all about,” Smith said.

–Field Level Media

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